Limited Edition
The FairGround x The Beauty Standard
Back by popular demand, we have created 2 Beauty Boxes; be_loved and be_happy - just in time for Christmas. Buy Fewer, Buy Better....Give Fewer, Give Better.
Spotlight On
HEAVENLY LONDON
Every month The FairGround celebrates one brand, offering you greater insight into the names you need to know, not just for their style credentials and quality, but the way they are simply doing business better. As we start out on a new year, we're focusing on Heavenly London.
New Collaboration
The FairGround x The Braided Rug Company
Introducing a new partnership between The FairGround and The Braided Rug Company - a family-run business, based in Wales, led by Hattie and her parents, Victoria and Stephen.
The collection incorporates The FairGround's multi-coloured line, across 4 jute baskets and 1 rug.
Short On Time?
Welcoming new brands every month
We assess all our brands using a third party agency; B•ABLE. Recent additions to The FairGround include; My Skin Feels, Compton Marbling, delilah, Lavender Hill, OUBAS, Wilder Botanics and Heavenly London.
SHOP
A Word From Our Founder
Join the ride
The FairGround Newsletter
Meet the brands, enjoy special loyalty offers and follow The FairGround's start-up journey...
Meet Ginnie
'Let's make it cool to be kind'.
Ginnie Chadwyck-Healey (VCH Style) created The FairGround as a way to celebrate the brands that have permeated her writing, her private client styling, her social media work and her overall love of the fashion and beauty world, since she left British Vogue in 2018. Having children obviously had an impact, and learning more about climate change left her questioning her purpose in the fashion industry.
Gleaning how confused the customer was also fed into her growing desire to launch a new business. 'The world doesn't necessarily need a new fashion brand per se. There are so many already doing fantastic things. What the world needs is a new, clear voice, a new shopping destination, to guide, and encourage them to shop in a better way. We can still be stylish, we can still shop but I firmly believe we all have a responsibility to shop better. Let's make it cool to be kind.'
The FairGround welcomes you to one place, one set of values, one checkout process - where you'll find carefully selected (and assessed) brands that are just that; fair, from the ground up. We hope you enjoy the ride.
Stories
How has The FairGround assessed its brands?
‘The FairGround is all about celebrating brands who are taking steps towards making a positive impact. We’ve designed a methodology in order to evaluate brands on their social and environment...
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Our charity partner: SHAREWEAR
"The timing of this thrilling new partnership with The FairGround just could not be better! As Sharewear enters its second decade of raising awareness of clothing poverty and alleviating it by pr...
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